As you probably are not aware, nor do most of you care, that Sunday July 11, 2010 is 7-11 Day here in the U.S. and that means only one thing... free Slurpees! Now you may be wondering, why would a 38 year old man give a shit about a free 7 ounce frozen drink when he could go into the store and buy a bucket full for a couple bucks... you're probably more than likely wondering why would he waste his time posting this on his blog.I don't get it myself... I can't explain this odd compulsion I have to celebrate this contrived consumer marketing ploy. But, you know how you mention a holiday, say Christmas for example, and if you're like most people who celebrate the holiday you have fond feelings for the "yuletide" season. It's all based on traditions, rituals, fond memories and let's be honest, the anticipation and delight of receiving a sleigh-load of toys from Jolly Ol' St. Nick. All these combine to put together a complete picture of why Christmas is important and cherished and why we continue to honor that day throughout our lives. I kinda feel the same about 7/11... and I'll explain.
When I was a kid growing up in the 70's and 80's my family lived in a rural section of Maryland on a dead-end street surrounded on all sides by cornfields. The nearest "convenience store" if you could even call it that, was a run-down shop about a half mile away called Bob's Delly (Notice I spelled deli wrong? That's how they spelled it on the sign and it speaks volumes about the rural clientele the store attracted.) and it was one of those old-timey creaky wooden floored stores with all kinds of assorted goods crammed behind the counters. I distinctly remember the Ace unbreakable comb display and a wide plethora of chewing tobaccos the world has probably long-since forgotten. Trips to Bob's Delly usually entailed a visit to the refrigerated case where they had a good variety of sodas and that's where we kids got our sugar fix... they didn't have a spectacular candy selection, they didn't have a creaky circular rack of comic books and they didn't have Slurpees.
Slurpees were that unattainable summer nectar that you only got to experience when your parents or your older siblings were kind enough to pile you into the car and whisk you to the closest 7-11 which was about 3-4 miles from our home. I remember fondly the limited edition white plastic collectible monster cups and I even had the Zombie one but because I didn't have expendable income or live within a safe walking distance of the store I abandoned all hopes of ever completing the collection.
Opening the door to 7-11 was like the portly Augustus Gloomp waddling into Willy Wonka's chocolate factory... it was all there; the look of wonder, the awe and most importantly the underlying ravenous desire to consume. Wonka's joint probably smelled a lot better than the 7-11... remember back then you had that stale coffee and cigarette smell that would cling to your clothes and follow you around for the rest of the day? Regardless, they had an entire aisle of candy, they had hot dogs, they had sodas and Yoo Hoo, they had the noisy comic book rack and most importantly they had the coveted Slurpee! It was a treat to go to 7-11 and to this day I still feel a strongly muted but deep-down internalized giddiness when I step foot through their doors.
It's with that bit of nostalgia firmly implanted in me that I have become loyal to 7-11's my entire life and the fact that they're giving away that most fantastic of childhood summertime drink a kid could ever lust for that's endeared me even more. God bless 7-11 and long live the Slurpee! I've already guaranteed my kids that we'll hit-up 4 local stores on Sunday and have already warned their mother that they'll be arriving back home on Sunday night with a belly and bloodstream full of sugar!















